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6 - Dudley prepares to welcome 15,000 cyclists this September

Velo Birmingham

Full details of Vélo Birmingham’s 100 mile closed road route have been announced.

Starting on Broad Street, Birmingham on Sunday 24 September, the 100 mile fully closed road route will take 15,000 cyclists on a breathtaking journey from city to country, passing through Dudley, Herefordshire, Sandwell, Staffordshire and Worcestershire.

On leaving Birmingham, the Vélo Birmingham route follows the A456, Hagley Road West, then takes the A458 through Halesowen and Cradley towards Stourbridge before turning south on the A4036 and B4186. The route leaves the borough via the A451, Norton Road and takes in the southern part of Staffordshire, before riders continue on to Herefordshire and Worcestershire.

Upon crossing the finish line on Broad Street, riders will be directed to the Barclaycard Arena (NIA), Vélo Birmingham’s official finish venue, to celebrate their achievement with fellow riders, friends and family.

The route has been agreed in partnership with Birmingham, Dudley, Herefordshire, Worcestershire, Staffordshire and Sandwell councils as well as emergency services and transport operators to minimise the inconvenience of the necessary road closures.

Extensive road closures will be in place throughout the day in order to safely deliver the event. Businesses and residents based on or near the route are advised to visit www.velobirmingham.com/the-route/road-closures to find out the road closure timings and how best to navigate around them on the day.

A letter will be distributed to all homes on the route over the next few weeks, giving residents information about the road closures, alongside details of how to contact the event organisers should they need to find out more.  

Councillor Hilary Bills, cabinet member responsible for transport, said:

“We’re delighted that Dudley borough will feature as part of the first ever Vélo Birmingham sportive taking in 100 miles of Midlands’ roads. I hope that residents will get behind the event and turn out on the day to cheer on the thousands of riders taking part.”

Jon Ridgeon, executive chairman of organisers CSM Active said:

“This route has been a long time in planning and we are delighted to be able to finally unveil it. We believe it shows off the very best of Birmingham and the West Midlands and we are confident participants are going to be blown away with how spectacular the route is. I would like to take this opportunity to thank Birmingham City Council, Dudley Council, Herefordshire Council, Staffordshire County Council, Worcestershire County Council and Sandwell Council and for being so supportive of the event and facilitating the necessary road closures.”

General entries for the event sold out within just four days of going on sale, however it is still possible to enter via one of Vélo Birmingham’s official charity partners: Alzheimer’s Society, Cure Leukaemia, NSPCC and Queen Elizabeth Hospital Birmingham. It is anticipated that participants will raise more than £1 million for a range of different charities at this year’s Vélo Birmingham.

There are plenty of volunteering opportunities for those not able to take part but still keen to contribute to the success of one of the regions biggest sporting events of the year. To register your interest to be a volunteer, please visit: www.velobirmingham.com/info/volunteers/

To find out more, please visit www.vélobirmingham.com

Notes to editors

CSM Active is the active lifestyle team of CSM. Their mission is to deliver outstanding mass participation events that will inspire people to lead a more active lifestyle.

CSM Sport & Entertainment: CSM is a global leader in sport and entertainment and is part of Chime Communications. CSM is active in every major sport through world-class services from strategy to execution. The organisation is made up of market-leading specialists that operate on every continent with more than 900 people across 26 offices in 18 countries.

For more information about CSM Active or Vélo Birmingham, please contact ali.foster@csm.com.

News Release Contact Information

Jessica Haines - 01384 817449 - jessica.haines@dudley.gov.uk