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Brierley Hill Area Action Plan

In January 2008, Brierley Hill was designated as the new strategic town centre for the Borough of Dudley. This was one of the decisions published in the Phase One Revision to the West Midlands Regional Spatial Strategy (RSS), and which has since been reinforced through the adoption of the Black Country Core Strategy (which sets out the future long term plans for the transformation of the Black Country). This will enable plans to go ahead for more shops, leisure facilities, offices and housing all to be built in such a way to link Merry Hill, the Waterfront and Brierley Hill High Street together as one Centre.

Dudley Council adopted an Area Action Plan for Brierley Hill town centre on 5 August 2011, to include the Merry Hill, Brierley Hill High Street and the Waterfront. The Brierley Hill Area Action Plan forms part of Dudley’s statutory planning framework, and is the starting point for making decisions on planning applications in the area.

Consultation was previously undertaken on the ‘Preferred Options’ document in 2008 and on the ‘Policy Development Update’ early in 2009. These documents presented a vision for the future of Brierley Hill, a number of challenges and objectives and the favoured option to achieve the vision, together with further, more-detailed options and questions where appropriate. The reports were put together drawing on responses to the extensive consultation which had already been undertaken at the ‘frontloading’ and ‘Issues and Options’ stages, and also from the magnitude of previous work undertaken for the Brierley Hill area.

The results from these previous consultations were used to prepare the Brierley Hill Area Action Plan Publication Document which underwent public consultation between 30 November 2009 and 15 January 2010. The document was then submitted to the Secretary of State on 26 February 2010 and an Examination in Public was held between 7-14 December 2010. The Inspector found the DPD to be sound subject to a number of minor changes. The Inspector’s Report was published on 18 March 2011 and the adopted DPD incorporates the Report’s binding recommendations.

Any person aggrieved by the DPD may make an application under Section 113 of the Planning and Compulsory Purchase Act 2004 to the High Court on the ground that:

a) the document is not within the appropriate power;

b) a procedural requirement has not been complied with.

Any such application must be made no later than 16 September.

Copies of the adopted Brierley Hill Area Action Plan and accompanying Adoption Statement are available for public inspection free of charge during normal office hours at:

  • 4 Ednam Road

  • All main public libraries in the Dudley Borough
    (opening times may vary)

The adopted Brierley Hill Area Action Plan and accompanying Adoption Statement are also available to download from the bottom of this web page.

Please note that the Brierley Hill Area Action Plan is supported by various other documents including:


If you wish to speak to a planning officer in relation to the Brierley Hill Area Action Plan, please use the contact details below:

Contact Details

  • Name Planning Help Desk
  • Address Strategic Planning and Historic Environment, Planning and Economic Development, Directorate of Place, 4 Ednam Road, Dudley, West Midlands, DY1 1HL
  • Telephone 01384 814136