Centres & Retail - General Policies
One of the Borough's greatest assets is its network of diverse town and local centres, each with its own distinctive character and range of attractions. Over the last 20 years many of these centres have had to respond to far reaching changes in peoples lifestyles and new and evolving patterns of shopping, accessibility and investment. The development of Merry Hill Shopping Centre and the Waterfront Business and Leisure complex has created a new focus for shopping, leisure and commercial activity in this Borough.
Overcoming the problems that have resulted for the traditional town centres, and promoting long-term regeneration is a major objective of the UDP. In order to help prepare policies for the protection and planned redevelopment of the town centres, a study was carried out by expert consultants on the need for new shopping development up to 2006 and its most suitable location.
CR1 HIERARCHY OF TOWN CENTRES. This defines the sub-regional town centre of Brierley Hill; the main Borough town centres of Dudley, Halesowen and Stourbridge; the district shopping centres of Kingswinford, Lye and Sedgley; and the local shopping centres.
CR4 REGENERATION AND DEVELOPMENT OF CENTRES. In order to provide a focus for new investment and maintain compact and attractive shopping areas, retail activity should be concentrated in and immediately adjacent to the retail core areas of both Brierley Hill and the main town centres. Beyond this, a greatly increased mixture of uses will be encouraged.
With regard to new retail development and in line with the Dudley Retail Study, the following policies set out the extent and preferred location of shopping floorspace up to 2006.
CR5 COMPARISON GOODS. A Borough-wide requirement for 50,000sq.m (gross) is identified. 38,000sq.m are proposed for Brierley Hill and 12,000 sq.m for the retail core areas of Dudley, Halesowen and Stourbridge.
CR6 BULKY COMPARISON GOODS. A need of 11,000-16,000sq.m is identified and the following major opportunity sites are identified: King Street/Flood Street, Dudley; Earls Way, Halesowen; St John's Ring Road/Birmingham Street, Stourbridge.
CR7 LARGE FOODSTORES. These should be located within retail core areas and two specific sites have been identified: King Street/Flood Street, Dudley; and St John's Ring Road/Birmingham Street, Stourbridge.
CR11 RETAIL (A3) USES AND AMUSEMENT ARCADES. Permission for hot food takeaway shops, restaurants etc., will be granted unless there is an adverse impact on amenity, safety or the environment.
These early documents relate to the preparation of the Dudley Unitary Development Plan and chart the stages and position of policy in the Plan at each stage of the review. They are intended for reference only and the content does not necessarily reflect the current state of play.