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Sports Development

Tag Rugby Photo
Tag Rugby Photo from Sportlink Session

The Sports Development Section is a dynamic and proactive team operating within the overall Local Authority's service. The Section, in its role as strategists, co-ordinators and enablers play a key part in determining the quality of the coaching service available within the Borough of Dudley.

One of the key roles of the Section is to link many of the jigsaw pieces together that enables partnership programmes to develop to their full potential.

Sports Development and you

If you would like information about how you, your friends, or your family can take part in any of the schemes  or activities promoted by Sports Development, please contact us at the address below:  

Mission Statement

To maximise sports opportunities within Dudley in order to develop activity across all stages of the sports development continuum.

Aims and Objectives

  1. To provide for the development of sport and physical activity in Dudley through consultation with the community, partners and staff
  2. To use sport and physical activities as a means to promote the social, mental and physical benefits of a healthy lifestyle
  3. To ensure the Sports Development Team contributes to local, regional and national agendas by working in partnership with agencies and associations e.g. Black Country Sports Partnership, Primary Care Trust, Dudley Safeguarding Children Board and Mencap
  4. To ensure that members of the whole community benefit from equality of opportunity in sport, access to appropriate forms of sport and physical activities
  5. To ensure that every child matters in sport and all sports development programmes have positive outcomes for children
  6. To invest in workforce development through the training of sports volunteers and coaches to enable lifelong learning opportunities in the community, and offer employment opportunities where appropriate
  7. To aim to continually improve our services by monitoring and evaluating programmes to ensure activities are fulfilling community needs
  8. To maximise external funding opportunities to support and enhance the service
  9. To provide guidance and support to local clubs and groups to enable them to benefit from funding opportunities, improve governance and enhance their sustainability  


Contact Officers

Coach Name

Telephone Number

Rachael McKiernan-Doyle, Sport & Physical Activity Manager

01384 815547

Greg Southall, Sport & Physical Activity Officer (Inclusion)

01384 814179

Liz Jones, Sport & Physical Activity Officer

01384 812743

Debbie Stanfield, Office Manager

01384 815594


Target Sports

 Activity  Coach Name  Telephone Number


Thomas Postings, Football Dev. Coach

07811 345519


Clive Allen, Basketball Dev. Coach

07801 669244


Gavin Haynes, Cricket Dev. Coach

07770 570804


Geoff Barrie, Tennis Dev. Coach

07838 236691


Mark Higgins, Rugby Dev. Coach

07846 573521


Dale Rudge, Netball Dev. Co-ordinator

07970 259921


Ryan Bradley, Gymnastics Dev. Coach 07707 081354


Curtis Barnes, Multiskills Dev. Coach

07971 195945


Key Services

  • The co-ordination of the Sportlink initiative - currently over 8,000 youngsters experience school based coaching in a range of sports tutored by nationally recognised coaches.
  • The co-ordination of an extensive Gymnastic Development programme - currently 1,000 youngsters benefit from the scheme on a weekly basis.
  • The co-ordination of 9 sports specific development programmes - opportunities are currently offered across all stages of the sports development continuum and attract well in excess of 50,000 different users per year.
  • The co-ordination of an extensive coach education and training programme in sport - the Section currently assists in up to 50 training programmes per year attracting 700 users.
  • The co-ordination of national sports initiatives - the section is currently involved in 8 national schemes co-ordinated by Sport England.
  • Responsible for the development of inter agency programmes - partnership programmes are in place with no fewer than nine organisations.


Contact Lets Get

Dudley Metropolitan Borough Council

Council House, Priory Road,

Dudley, West Midlands,


View Contact page for telephone numbers and information

Follow us on twitter - https://twitter.com/letsgetdudley

Contact Details

  • Name Sport & Physical Activity
  • Address Council House, Priory Road, Dudley, West Midlands, DY1 1HF
  • Telephone 01384 815594
  • Opening Hours Monday to Friday, 8.00 am to 5.00 pm, Please note that the offices are closed at weekends and Bank Holidays