The award is for businesses offering healthy food choices to customers. The aim is to draw attention to where healthy and nutritious menu choices are available. This contributes to improving everyone’s diet and health.
The scheme is run jointly by Dudley Council’s Environmental Health and Food and Nutrition Teams. Food businesses who meet the required standard are awarded a certificate to display on their premises, and details of the award are also listed on the Council's website.
The award is free and open to all types of outlets across the borough including restaurants, takeaways, schools, sandwich shops and mobile food units.
The link between diet and our physical and mental health is now well established. A poor diet has been attributed to a number of diseases including coronary heart disease, strokes, type 2 diabetes, certain digestive disorders, some cancers and poor mental health. Cancer and coronary heart disease account for 60% of all early deaths in the UK.
It has been estimated that diet may contribute to the development of one third of all cancers, and that increasing fruit and vegetable consumption is the second most important cancer prevention strategy, after reducing smoking (Department of Health, 2000).
An award gives businesses recognition for their commitment to offering healthy food choices, which can increase sales, improve customer satisfaction and attract new business. Businesses receive free coaching sessions, resources and marketing material, and High Street premises are promoted free of charge in the Dudley Healthy Food Outlet Directory.
To progress towards an award, businesses will first need:
A rating of 4 or 5 in the Food Hygiene Rating Scheme. These ratings are made when environmental health officers conduct their compulsory inspections.
A satisfactory standard of record keeping in relation to food safety and hygiene.
Actions in place to protect the environment – recycling of cans or bottles, for example.
The award categories are Bronze, Silver, Gold and Platinum.
The difference between these levels is determined by how many ‘healthy catering actions’ are achieved. The full requirements for each level can be viewed on the website of NHS Dudley.
Examples of ‘healthy catering actions’ from the various lists include:
cooking methods and ingredients consistent with healthy catering practices
fruit and vegetables available
use of reduced fat dairy products
a range of healthier drinks available
sauces, dressings and butter should be optional
use of higher fibre goods
snack foods available which are lower in fat, sugar and salt
menu extended in favour of healthier options
pricing policy encourages customers to choose fruit and vegetables
For further information about the award, please see the Dudley Food For Health Award Leaflet August 2013 at the bottom of the page. Or use the following contact details:
For High Street premises: Contact 'Fit Food Fit Life CIC' on 07545 020977 or email firstname.lastname@example.org
For Schools, Early years and Residential settings: Contact Dudley Council's Food & Nutrition Team on 01384 816491 or email email@example.com
For further information please see: