The Priory Street area is a real asset within the town centre. The historic feel, the character of buildings and spatial qualities of the streets and squares that they enclose are particularly strong.
Proposals around Priory Street therefore focus on maintaining buildings through finding new and sustainable long term uses and repairing the fabric of the area where insensitive re-development has taken place or where there are gaps in street frontages. New uses will include a mix of specialist retailers, bars, cafés and residential conversions on upper floors.
Building on the high quality of the recently completed Stone Street Square, public realm improvements will focus on enhancing the appearance of Priory Street and a new area at the Wolverhampton Street junction, to be known as Crown Square. Back alleys and passages will also be cleaned and enhanced to improve pedestrian routes around the area.
Land Use: The potential for new build development in this area is modest; the emphasis is on restoration and enhancement of the existing environment.