Prospect Hill is one of the highest points in Dudley town centre, commanding fine views to St Edmund's Church (Bottom Church), the Castle and towards Birmingham. The role of the area as a principal arrival point into the town centre will be considerably strengthened through the introduction of a modern public transport interchange between Midland Metro and bus services.
To complement this role, the quality of the public realm will also be enhanced through the formation of a new civic square with formal tree planting and a central pavilion building that could function as a travel centre incorporating a café. To facilitate this transformation, the existing 1970's built Kwiksave foodstore will be relocated and the building demolished. This will provide a new frontage to Birdcage Walk.
New office buildings will help define and contain the space to the north and east with frontage development introducing small commercial uses at ground floor level. Finally, Birmingham Street will be re-opened to the north, carrying the tram and improving pedestrian routes to the Castle and Dudley Zoo.
Land Use: New buildings around the transport interchange might accommodate 3,000 sq metres of commercial uses and over 9,000 sq metres of office space.