To enhance and strengthen the sense of arrival into the town centre the role and appearance of the South West gateway, where High Street and King Street converge should be improved.
In the block to the west of St Thomas' Church is a tired mix of uses and buildings, some of historic merit, some not.
In order to achieve a step change in the character of building frontages in the gateway area, the block needs to be substantially upgraded. This might be achieved through selective redevelopment and refurbishment or a more comprehensive solution.
Tree planting and public realm enhancements, including re-paving and the installation of public art, will also help to establish the quality and character of Dudley town centre from this important point of arrival.