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Dudley Council the historic capital of the Black Country
Dudley Skyline

The Place Directorate is led by the three cabinet members for economic regeneration, environment and culture and transportation.

It is supported by the Executive Support Team.

The directorate employs over 1600 people to deliver over 100 diverse services that touch the lives of some 300,000 residents in the borough ranging from regeneration to refuse and regulatory services to sport and recreation. It operates from over 50 sites including halls, museums, nature reserves, crematoria, depots and leisure centres.

The directorate is about:


The regeneration; both economically and socially with a focus on local business growth and diversification to provide appropriate future job opportunities and equipping local people with the relevant skills to meet the current and future needs of local employers, maximising training and employment opportunities, securing public and private investment to create a physical environment with sustainable transport, housing and leisure facilities.

Delivery of a sustainable environment

The delivery of a sustainable environment; focusing on spatial planning and transportation policies to deliver the ‘place shaping’ role of the local authority including the enhancement of the local natural and built environment promoting quality through the historic environment, landscape and urban design.

A well maintained environment

A well maintained environment, and ensuring waste minimisation, including recycling and composting.

Healthy community

Supporting a healthy community; tackling health inequalities by encouraging healthy lifestyles through the provision of cultural, sports and recreation facilities; parks and open spaces; through to the regulatory activities of public protection including trading standards, food and occupational safety, noise and pollution abatement, and monitoring air quality.

The strategic priorities of the directorate support the:

  • West Midlands regional and sub regional agendas
  • Sustainable Community Strategy
  • Council Plan
  • The health and wellbeing of our community
  • And corporate improvement initiatives and priorities

Integral to the directorate' s service plans is the drive to make services better and more responsive to users needs, looking at new approaches to service delivery, widening access, giving more choice and ensuring that there is a voice for all the diverse sectors of the community. Standards are being set which give added value to services that are supplied to the community and provide better value for money.