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Dudley Council the historic capital of the Black Country
Dudley Skyline

Splashing new designs for Dudley Leisure Centre

The latest design visuals for a brand new Dudley Leisure Centre, set to open in 2021 have been revealed.

Dudley Council is working in partnership with Alliance Leisure to deliver these exciting new plans, which also kick start a multi-million leisure centre programme and sees the refurbishment of Crystal and Halesowen leisure centres.

The new Flood Street centre will have a 25m swimming pool, large state of the art gym, five court sports hall, a number of studios to host activities such as spin classes, and an onsite café.

The centre will also benefit from onsite car parking and excellent public transport links – including a new Metro stop on Flood Street and nearby interchange.

Throughout the development of the new site, the existing Wellington Road centre will remain open.

You can view the proposals in detail at Dudley Leisure Centre until 11 September.

Read the news release.

What is the council proposing?

Dudley Council is building a new leisure centre to replace the existing Dudley Leisure Centre and is refurbishing both Halesowen and Crystal Leisure Centres.

Where will the new leisure centre be built?

The new leisure centre will be built on land that currently serves as part of the car park at Flood Street, in Dudley town centre.  This land is already owned by the council and is in close proximity to the forthcoming Metro line and bus interchange.

When will the new centre be built?

The development of the new leisure centre plans are already underway with latest designs currently available to view at Dudley Leisure Centre from Friday 30 August. Construction works are likely to commence early next year with the centre opening 2021.

Will I have an opportunity to comment on proposals?

Designs have not yet been finalised or submitted for planning approval.  As with all planning applications there will opportunity for public comment at that stage.

Who are the council working with to design and build the new Leisure Centre?

Alliance Leisure Services has been appointed to work with the council on this project.  Alliance has a proven track record in the development of new and existing leisure facilities, having delivered more than 100 build projects with an investment value of £175m.

Why is investing in leisure centres considered important?

The council recognises the important role leisure centres have in providing facilities which improve the health and fitness of visitors. The multi-million pound investment aims to secure borough leisure facilities for many years to come.

Why do we need a new leisure centre in Dudley?

The current Dudley Leisure Centre is an old building and if kept would require considerable investment.  Rather than allocate funding to maintain old facilities it was considered a better option to develop a new state of the art leisure centre.

It is also felt that a more central locality will help to make Dudley Leisure Centre easier for people who live and work in the town to visit.

How is the Council going to pay for the new Leisure Centre?

The council will use prudential borrowing to fund the investment in leisure centres.  Subject to details yet to be confirmed, the total cost of work to all three centres is currently estimated in the region of £31m.

What facilities will there be in the new leisure centre?

The new leisure centre is based on Sport England’s affordable sports centres model.

It will have a 25m 8 lane swimming pool and teaching pool with spectator accommodation, family and school changing rooms, 5-court sports hall with dedicated changing, 100 station fitness suite with dedicated changing rooms, Spin Studio with 20 bikes and 2 multi-purpose dance studios.  There will also be a café within the facility.

What will happen to the existing Dudley leisure centre?

The existing leisure centre will remain operational until the new centre is opened. At that point all staff and existing customers will transfer to the new centre.  As yet, there are no firm plans for the future use of the Wellington Road site although options are being considered.

Who will manage the leisure centres?

Dudley Council will continue to manage the new leisure centre.

What will happen to my membership?

There will be no change, all memberships will transfer to the new leisure centre when open.

What will be the opening times?

It is proposed that the new leisure centre will open from 7am until 10.30pm during the week and 7am – 6pm at weekends.  The centre will close on Christmas Eve, Christmas Day, Boxing Day and New Year’s Day only. These are currently proposals and subject to change.

Will I need a new gym induction?

No. We will continue to use Technogym equipment, therefore, there will be no requirement for new inductions. Staff will be on hand to give advice to customers.

Will my membership price go up?

Membership and general ‘pay to play’ prices are reviewed annually by the council, these will continue to offer excellent value for money.

How much parking will there be and will it include disabled parking?

Latest plans identify approximately 150 car parking spaces, which will include a range of disabled parking and electric vehicle charging points.  The opening of the Metro will make the new leisure centre more accessible via public transport and the centre will be closer to other amenities such as Dudley bus station and the town centre.

Will there be separate changing rooms for men and women?

The swimming pool will have unisex family changing facilities. The gym/studio/sports hall will include separate male and female changing areas.

Will bookings for classes be able to be made online?

Members will continue to be able to book classes online.

What facilities will be available for those with a disability?

The new facility will be accessible friendly with a range of equipment to suit customer needs.

What is the intention for Halesowen and Crystal Leisure Centres?

The council will be undertaking a refurbishment programme for Halesowen and Crystal leisure centres, more detail will be released in due course. 

The refurbishment programme timeline has not yet been confirmed, however, the Council intends for all works to be completed in 2021.