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Bold borough vision is launched

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A major initiative to boost transport links, create vibrant town centres and help businesses grow across Dudley borough was launched today.

The community-led vision was unveiled today (Friday September 7) which outlines ambitious plans for the next 12 years in creating a thriving borough where people want to live, work and visit. 

Borough vision

The proposals were outlined at Intu Merry Hill this afternoon which featured a driverless pod manufactured by Pensnett-based Westfield.


Transport is one of the key features of the vision for the future of the borough as it prepares to welcome the multi-million pound Midland Metro extension from Wednesbury to Brierley Hill as well as creating an innovation centre to develop a very light rail system.


It is one of seven aspirations for the future of the borough, along with education and skills, prosperous businesses, thriving town centres, safer and healthier communities, tourism and the environment.


Dudley Council is playing a key part in the proposals as well as local NHS organisations, the police, the fire and rescue service, colleges, tourist attractions, businesses, faith leaders and many more.

A working group featuring key people and organisations from across the borough will now be tasked with drawing up detailed plans on how to achieve these aims by 2030.

The proposals have received cross-party support at Dudley Council.

Councillor Patrick Harley, leader of Dudley Council, said:

“This is a community wide vision. No single organisation can make the difference that partners and the public want to see in the borough, so organisations are committed to working together for a better future. Clearly the council’s role is very important in this in helping to bring investment to key areas as well as bringing the right people together to make this happen.
“This really feels like the start of something very big and exciting, recognising our proud past but forging an exciting future for all.”

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Notes to editors

The seven themes of the vision are:

  • An affordable and attractive place to live with a green network of high quality parks, waterways and nature reserves that are valued by local people and visitors
  • A place where everybody has the education and skills they need, and where outstanding local schools, colleges and universities secure excellent results for their learners
  • A place of healthy, resilient, safe communities with high aspirations and the ability to shape their own future
  • Better connected with high quality and affordable transport, combining road, tram, rail, and new cycling and walking infrastructure
  • Renowned as home to a host of innovative and prosperous businesses, operating in high quality locations with space to grow, sustainable energy supplies and investing in their workforce
  • A place to visit and enjoy that drives opportunity, contributing to its ambitious future while celebrating its pioneering past
  • Full of vibrant towns and neighbourhoods offering a new mix of leisure, faith cultural, residential and shopping uses


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