There was live entertainment on the Moor Centre stage from 3pm with entertainment from singer Jack Cattell, Aspire Dance academy and Giant and the Georges, winner of the 'Best Indie Band' at this year's inaugural Black Country Music Award.
Brierley Hill Musical Theatre Youth section performed an extract from Cinderella, and Bromley Pensnett Primary School charmed crowds with a Christmas medley.
There were rides, music and street entertainment and the highlight of the evening was the turning on of the lights by the Mayor of Dudley, Councillor David Stanley, ably assisted by Father Christmas.
The Mayor of Dudley Councillor David Stanley said:
It was so wonderful to see the people of Brierley Hill turning out on a chilly December evening for this event.
We were entertained by local performers including Brierley Hill Musical Theatre Youth and Bromley Pensnett Primary School who have supported this event year after year. I hope that the festive atmosphere encourages people to visit and shop in Brierley Hill.
Santa’s grotto will be open on Saturday 30 November in the Market Hall.
The final of the big borough lights switch-on events will be in Stourbridge on Saturday November 30 from 9am to 5pm, with characters from the children’s favourite Despicable Me films lighting up the town.
There will also be community-led light switch on events in the borough during November and December.
The Sedgley lights event will be on December 1, at 6.30pm. Roads around Sedgley Bull Ring will be closed 1 – 8.30pm. Coseley switch on will be on December 6, from 6.45pm, with Castle Street closed from 2 – 9pm.
For more information on Christmas events in Dudley people can visit www.dudley.gov.uk
Hundreds of people turned out for this evening’s Brierley Hill Christmas lights switch-on.