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Council pledges support for Fizz Free February

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Could you and your family give up fizzy drinks for February?

Dudley Council is backing a campaign encouraging both children and adults to bin fizzy pop for a month to reduce sugar intake, lose weight, save money and protect their teeth.

Families are being urged to pledge their support to the campaign online.

It comes after it was revealed around a third of primary and secondary school pupils surveyed in Dudley last year reported having sweets or non-diet fizzy drinks on “most days”.

Did you know:

  • You can save £438 a year if you stopped drinking one bottle of soft drink per day for a year.
  • Drinking just one 330ml can of non-diet fizzy drink a day could add up to over a stone weight gain per year.
  • Many fizzy drinks contain six or more teaspoons of sugar per can.
  • Currently young people in England consume almost three times the recommended amount of sugar.

Councillor Cathy Bayton, cabinet member for health and adult social care, said:

In Dudley, one in every five children starts primary school overweight or obese, and that number rises to one in three by the time they reach secondary school.
In the UK, 26,000 children are admitted to hospital every year for tooth extractions under general anaesthetic caused by excessive sugar consumption.
Fizzy drinks are the largest single source of sugar for children aged 11-18, and they provide an average of 29 per cent of daily sugar intake.
Cutting out fizzy drinks is an easy way to reduce your sugar intake. By committing to going fizz free for February it will make it easier to cut down on fizzy drinks for the rest of the year.
As a council we are delighted to be backing this campaign, and we would urge as many people as possible to sign up.”

The campaign is also being backed by Dudley Young Health Champions.

Commit to Fizz Free Feb now by completing our pledge form at or by tweeting @dudleymbc and @LetsgethealthyD using #gofizzfree.

The campaign was first established by Southwark Council in 2018.

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