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Council’s cash helps businesses to recruit apprentices

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A day nursery in Halesowen has become the first business to benefit from Dudley Council’s apprenticeship levy business support programme.

The council has transferred £6,000 of apprenticeship training costs to Halesowen Day Nursery on Hagley Road, where the cash will help to fund a qualification for an employee.

The programme ties in with the Dudley Deal, an informal agreement between Dudley Council and anyone who works for or runs a business in the borough, which commits the local authority to support borough businesses.

The Halesowen Day Nursery employee will be able to do a Level 3 Early Years Practitioner (standard) qualification.

Councillor Simon Phipps, cabinet member for procurement, transformation and commercialisation said:

This levy is an important way of benefiting the local economy, people of all ages, regardless of their career or position, could stand to benefit from it.
We are thrilled to announce Halesowen Day Nursery as the first beneficiary in the borough of the council’s apprenticeship fund.
Whilst we are firmly on track to make sure the Apprenticeship Levy is used to provide career training for council staff, we remain committed to making sure any unspent Levy will still be used to benefit local people.
Providing access to a diverse range of funding for new and exciting businesses is a key aspiration of the Dudley Borough vision and I am delighted that more companies are also coming forward to request funding.

Dudley Council has a dedicated skills and business advisor available to work with firms to help identify whether an apprenticeship is suitable for a company, who can offer advice on suitable types of apprenticeship.

Other businesses, including those from the care sector, children’s day nurseries and manufacturing companies are also being supported to submit proposals as part of their business growth plans.

Sarah Walker, managing Director at Halesowen Day Nursery said:

We are really pleased to receive this funding from Dudley Council, it will enable our staff to improve their skills and provide a high standard of support for the children in our care.
We are looking forward to working with our chosen training provider Aspiration Training who have helped to support us with this apprenticeship along with Dudley Council.

The funding amount on offer is restricted by Central Government rules and is subject to change in line with national apprenticeship rules. The council is now calculating the amount of unspent levy that can be used to support businesses in 2020.

For further information about the Council’s Apprenticeship levy Business Support Programme, people can visit

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