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Creating the workforce of the future

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Nearly 70 apprentices were taken on by Dudley Council last year, new figures have revealed – as local authority chiefs vowed to take on even more in 2019.

Council bosses are calling on borough businesses to follow their lead in developing their own talent.

In previous years the council has taken on apprentices in construction, horticulture and office administration – and in 2018 there were 69 new recruits who joined the council as an apprentice.

This year, the local authority will advertise a variety of apprenticeships. There will be vacancies in construction trades, housing management, social care and health, as well as the more traditional positions in customer services, business administration and business support.

As well as that, Dudley Council heads up Black Country Impact for the region, which has helped scores of young people aged between 16 and 29 into apprenticeships and the world of work. The local authority has secured funding to allow the project to continue offering support to young people across the Black Country to 2021.

Council bosses are also working closely with Connexions and Adult and Community Learning services, speaking with employers to identify the skills that are needed to fill vacancies through the use of apprenticeships.

Councillor Khurshid Ahmed, cabinet member for regeneration, planning and economic investment, said:

Hiring apprentices helps businesses to grow their own talent by developing a motivated, skilled and qualified workforce.
We are determined to encourage businesses to provide more opportunities for people, developing the borough’s education and skills for the future.
The council directly employs apprentices and provides support to local residents with upskilling through apprenticeships. We are determined to tackle the barriers that may be preventing some people from becoming all they can.
I would encourage people to get in touch with one of the services Dudley Council provides to help them gain the skills needed to take full advantage of opportunities with local businesses.”

Black Country Impact – made up of Dudley, Sandwell, Walsall and Wolverhampton Councils and Black Country Talent Match - provides simple access to trusted advice and support.

Working with key partners including housing, health, transport and a range of other employers, the service specialises in helping 16 to 29 year olds to get into work through training and apprenticeships.

It works with more than 100 businesses or training providers to create attractive jobs and career prospects. The project has already helped over 6,000 people within the region and many more are to follow.

The project is receiving up to £34 million of funding, made up of £17 million from the European Social Fund and £17 million from the Youth Employment Initiative. It also receives match funding of up to £8 million from the Big Lottery Fund and other partners to ensure people across the region get the best boost into jobs possible. People aged 16 to 29 years old across the whole of Black Country can explore the support available by visiting   

In addition, the Council’s Connexions and Adult and Community Learning services are able to provide residents with information and advice about apprenticeships. Support includes helping people to register on the National Apprenticeship Service vacancy online website. They also provide access to current apprenticeship vacancies with national and local employers, and can even support with applying for an apprenticeship vacancies and provide assistance with interview techniques. Support for residents can be found at

Younger people interested in apprenticeships can also find apprenticeship opportunities on the Connexions Dudley website at 

To keep up to date with apprenticeship opportunities at Dudley Council visit our Apprenticeship Academy site for information and to start applying by registering your interest at our key recruitment website of

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