Knowing the warning signs of grooming and child sexual exploitation (CSE) is the focus of the latest phase of a regional awareness campaign launched today (September 17).
The see me, hear me campaign is encouraging adults and young people to make themselves aware of how grooming can develop and the key warning signs to help safeguard youngsters from this hidden crime.
The hard-hitting short animation focuses on an abuser describing how he grooms a girl with gifts, alcohol and affection before exploiting her. He ends saying ‘the warning signs were there.’
The 30-second clip will target young people directly via Instagram, Facebook, Snapchat and twitter as well as through popular gaming, entertainment and mobile messaging apps they use. An advert will also go out via Spotify.
Parents will be reached via Facebook and other apps they use, while posters will also appear on buses across the region and at Metro stations.
All signpost people to the campaign website www.seeme-hearme.org.uk
Councillor Angus Lees, Dudley Council’s cabinet member for children’s services, said:
This latest phase of the campaign highlights some of the warning signs, which may indicate a young person is at risk. We all have our part to play in keeping our children and young people safe so it’s so important everyone makes themselves aware of this horrific crime. Visit the campaign website to find out more. It contains a wealth of information about CSE and the warning signs to look out for, as well as signposting people to help and support.
CSE can affect any child, anytime, regardless of their social or ethnic background. It is child abuse and involves perpetrators grooming their victims in various ways, such as in person, via mobiles or online, to gain their trust before emotionally and sexually abusing them.
Warning signs of CSE include having friends who are older, persistently going missing, secretive relationships with unknown adults, truancy from school, chronic fatigue, constant calls on a mobile phone and the possession of money or new things.
Nick Page, chief executive of Solihull Council and regional CSE lead added:
While more and more people are becoming aware of this hidden crime, it’s vital we don’t become complacent and we continue to provide people with information to help them recognise concerns and take action. CSE can affect both girls and boys. Being aware of the warning signs is one of our most effective weapons in tackling child sexual exploitation and acting on concerns early can help prevent abuse happening or escalating. I would urge people to check out our website www.seeme-hearme.org.uk to find out more.
Notes to editors
The See Me, Hear Me campaign was launched in June 2014 by Dudley, Wolverhampton, Sandwell, Walsall, Coventry, Birmingham and Solihull councils, along with West Midlands Police, to raise awareness of child sexual exploitation.
In 2017, the campaign received national recognition and a Bronze Award at the Public Sector Excellence awards