Litter pickers in Stourbridge will be joined by employees of a council contractor this weekend.
All firms given work by Dudley Council must demonstrate how they can add “social value” to the borough before deals are sealed.
City Electrical Factors (CEF) – which supplies the council with cables, switches and cabinets for internet connection – is joining Tidy Stourbridge on Sunday morning.
Staff at the Midlands-based firm will be cleaning the area around Mill Race Lane – where they have a store - of rubbish plastics. The plastic will be taken back for recycling at the company’s Dudley branch.
CEF signed a deal with the council to supply network materials in February until January 2022.
Councillor Simon Phipps, cabinet member for procurement, transformation and commercialisation, said:
This is a very welcome move by CEF.
There is a high proportion of plastic waste left around the industrial estate which we’ll be able to get cleaned up with their help, and the fact it’s going to be recycled as well is an added bonus.
The concept of social value is now very much embedded and when companies tender for work with us, they have to clearly demonstrate what they can offer to benefit the borough.
It is given great weight when we award contracts and means we can add real value to our borough through the procurement process.
CEF had originally been earmarked to do a clean-up at Saltwells Nature Reserve following discussions between the Friends group and ward councillor Chris Barnett.
Councillor Barnett suggested switching their attention to Mill Race Lane after it was deemed a clean-up was no longer required at Saltwells.