Dudley Council
Dudley Skyline

Hunt for developer to build “iconic” leisure and retail complex

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The search is on to find a developer to help drive forward a major retail and leisure proposal in the heart of Dudley as part of a £1billion regeneration masterplan.

Dudley Council is looking for a key development partner to work on the Portersfield site.

Bosses are keen to see a multi-million residential, leisure and retail complex connecting the Midland Metro and interchange and linking in with the new Duncan Edwards Leisure Centre, tourists destinations at the zoo and castle as well as shops and businesses in the town centre.

The plans include homes to encourage more people to live in the area to take advantage of the new commuter routes.

The planned site will span from Trindle Road to Hall Street and command spectacular views over Dudley.

In June this year the council announced its plans to end an agreement with developers Avenbury for a “fresh focus” on the site.

Councillor Simon Phipps, cabinet member for regeneration and enterprise, said:

This is a spectacular opportunity for the right developer who shares our vision for an iconic, vibrant residential, retail and leisure mix in the heart of Dudley.
Our £1billion plan to transform Dudley is already progressing well with key developments gathering pace. Now the Portersfield site is an opportunity to link a lot of these developments together with a truly spectacular developments that will bring more people to Dudley.

The £1billion plan includes the Midland Metro extensions, new transport interchange, university complex at Castle Hill, the Duncan Edwards Leisure Centre, Very Light Rail innovation centre and many more.

A report has been tabled for a meeting of the cabinet on September 23. Members will be asked to approve a ‘development and design’ phase for the proposals and ensure appropriate funding is targeted at the project.

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