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Kids get ready to Beat the Street

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Schoolchildren across the borough are getting involved with a fun, free fitness campaign this summer.

Children at Beechwood CE Primary were the first to get a sneak peek of the game where players use a Beat the Street card and map to travel by foot, bike, scooter or roller blades to one of 250 contactless “Beat Boxes” and aim to rack up as many visits and miles covered between the “Beat Boxes” as they can.

The game is open to anyone of any age who would like to take part and takes place across Dudley borough from Wednesday 29 June to Wednesday 10 August. These dates coincide with the Commonwealth Games period and are part of the celebration of the Games coming to the West Midlands.

To play Beat the Street, participating primary schools will provide cards for their pupils, and adults can pick up a free card from one of the distribution points listed on the Beat the Street Dudley website.

Players then find their nearest “Beat Box” which are special sensors that record journeys once the game is underway. More than 250 of these will appear on lampposts around the area.

These sensors are contactless so people don’t need to touch them – simply hover the card over the Beat Box and it will beep and flash to record points.

Councillor Ian Bevan, cabinet member for public health and wellbeing, said:

Having seen the new boxes and contactless cards I can see just how simple and fun this is to do. I can easily imagine that children in particular will enjoy setting themselves challenges to rack up points and compete against their friends and family.
It’s a fun way to get outdoors, get some fresh air and exercise and see more of the borough. It’s not just for kids, adults can join in too and set themselves a challenge this summer, in parallel with the Commonwealth Games.

Dave Pardoe, Deputy headteacher at Beechwood Church of England Primary School, said:

Our children are always enthusiastic when it comes to a new challenge and I’ve no doubt they will use their endurance and enjoy playing Beat the Street!
It is really important to us here at Beechwood that our children aspire to be fit and healthy. This game will give our children the opportunity to enjoy fresh air and exercise, whilst also learning about where they live.

Register for the game at

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