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New video shows light at the end of the tunnel

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A new video proclaiming a bright future in the aftermath of the coronavirus pandemic has been released today on Black Country Day.

The video hails the strength and resilience of Black Country folk in coming together as a community to fight the virus.

Back open for business at Sowerby's in Stourbridge

It is titled “Forging a Future” and declares “there is light at the end of the tunnel” as the region looks to start coming out of the darkness.

Revd James Treasure lights candles for those who have lost their lives to coronavirus at Top Church, Dudley

The video is available to view at

Councillor Patrick Harley, leader of the council, said:

It has been a dark time – but we have always been a close-knit community in the Black Country. And, when it was needed more than ever, we came together as one and many heroes came to the fore.
Now there is light at the end of the tunnel. Our tourist attractions and town centres are back open for business and plans are in place to fully re-open schools in September to train the skilled workforce of tomorrow.
Working as one we will come back even stronger, and we will forge a future for all in the borough.

A number of events normally run throughout July as part of the Black Country Festival, with Black Country Day taking place on July 14th. Dudley Council was gearing up for a series of events and activities, but the coronavirus pandemic has meant the annual festival has had to run differently.

Instead, using the hashtag #BCfestivalonline, a series of videos and images will be shared online via the council’s social media channels to mark the special month.

Borough residents are being urged to get involved but to do so safely by putting up flags, sharing photos and telling us why they are proud to live in the Black Country.

As part of the festival, the Mayor is also asking the borough’s creative public to produce the picture or photograph that best captures the spirit of the Black Country.

The winning entry will be framed and will hang in pride of place in the Mayor’s parlour later this year.

There is no criteria for entries but they must be submitted and available for display in the Council House.

The Mayor’s parlour is used for civic occasions, welcoming high-profile visitors to the borough, as well as community groups and charities. Hundreds of people will be able to view the winning picture.

People are being asked to submit their entries on social media via #BCFestivalOnline and the Mayor will choose the winning design to hang in the parlour. Entries can also be emailed to  Entries need to be in by August 14.

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