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No fakes - it's the Real Deal

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Nine markets and shopping centres have today joined forces in a pledge to stamp out fake and counterfeit goods being sold in the borough.

Representatives from Dudley Market; Dudley and Halesowen Plaza Malls; Cornbow Centre, Halesowen; Brierley Hill Indoor Market; Crown Centre and Ryemarket, Stourbridge; Merry Hill Centre and Stourbridge Farmers Market are signing up to the Real Deal Charter.

Councillor Nicolas Barlow (centre), cabinet member responsible for trading standards, with representatives from markets and shopping centres in the borough

By pledging, they are reaffirming their commitment that fake and other illicit goods are not welcome on their stalls or in their shops.

Currently there are more than 500 markets and retail centres across the country that have signed the voluntary charter. 

Tudor Markets, which run markets in Dudley and Stourbridge, have signed up to the charter

It provides guidance, information and support to trading standards and retail operators to ensure that markets and shops are free of counterfeit and other illegal goods.

The initiative is a partnership between trading standards, market and retail operators and the National Markets Group (NMG) for Intellectual Property.

By signing up, operators have pledged to comply with a Code of Practice committing to vet all traders, have identity checks carried out on tenants and take all necessary action to prevent the sale of counterfeit goods in their markets and shops.

This includes evicting tenants promptly if counterfeit goods are found.

Dudley Council’s trading standards has also committed through the charter to support the markets and traders, providing them with advice and making regular visits to monitor compliance with the charter.

Councillor Nicolas Barlow, cabinet member for health and adult social care, said:

I am delighted that so many of our markets and shopping centres have signed up to this charter.
Visitors to our markets and shops can buy knowing that what they spend their hard-earned cash on is legitimate, safe and value for money.
Counterfeit and illicit goods are often of inferior quality and, in most cases, unsafe as they have not gone through the same rigorous safety checks that legitimate goods go through.
Their sale can damage consumer confidence and legitimate businesses, because they infringe existing intellectual property rights.

Graham Mogg, ACG Intelligence Coordinator and Chair of the National Markets Group for IP (NMG) said:

The sale of counterfeit and pirated goods has a significant negative effect on the UK and local economies. To combat this activity a partnership approach is required.
I’m delighted to see Dudley Council, the retail and market operators and the NMG working together through the Real Deal charter to keep shoppers safe and protect local businesses.
Congratulations to everyone that has been involved in bringing this partnership together and I look forward to seeing the markets and shopping centres in Dudley thrive as a result.

For more information on the Real Deal and a list of markets and local authorities that have signed its charter, visit

Notes to Editors

About The Real Deal

The Real Deal is an initiative of the National Markets Group for IP Protection. The project is endorsed by all the key stakeholders who have an interest in ensuring fake-free trading, including the Chartered Trading Standards Institute, Trading Standards Scotland, the National Trading Standards e-Crime Team and the IPO. It has been cited as best practice by UK IP Ministers and the EUIPO as well as by organisations representing the interests of IP rights owners, and the national associations for market operators (NABMA) and market traders (NMTF). Financial support is provided by the project’s industry sponsors: the Industry Trust for IP Awareness, BPI, the Premier League, Surelock, WRI Group, React, Sky, Superdry, P&G and other brand members of the Anti-Counterfeiting Group.

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