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The popular physical activity game Beat the Street gets underway in Dudley borough next week

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People of all ages are invited to ditch the car and get active as Beat the Street Dudley gets underway across the borough from Wednesday 29 June to Wednesday 10 August. These dates coincide with the Commonwealth Games period, and are part of the celebration of the Games coming to the West Midlands.

Beat the Street is a free, interactive game that encourages people of all ages to incorporate physical activity into their daily lives by rewarding teams with points and prizes the further they walk, cycle and roll.

There are prizes for the teams that travel the furthest with vouchers for books and sports equipment. There is a total points leaderboard and an average leaderboard so opportunities for teams of all sizes to win.

Beeping and flashing contactless sensors called Beat Boxes will be placed on lampposts around the area for the duration of the six-week game. Primary school pupils will be provided with a player pack containing a map and a card for the child and an accompanying adult. The wider community can pick up a contactless card from a distribution point listed at

Players then travel between the Beat Boxes scoring points with their cards as they go. The further players travel, the more points they score for their community or school team. Each week is themed with different activities to help participants get the most out of their Beat the Street experience.

Beat the Street Dudley has been commissioned by Dudley Council and the Canal and River Trust.

Councillor Ian Bevan, cabinet member for public health and wellbeing, said

We are delighted to bring this innovative and compelling game to our borough and we can’t wait to see how far everyone is able to walk, run, cycle and scoot during the game.
It’s clear that now, more than ever, it is vitally important to ensure that we adopt healthy lifestyle habits around incorporating physical activity into our days and trying to travel in more active ways by walking or cycling

More information at and on social media at @BTSDudley

Tim Hollingsworth CEO of Sport England, said:

The lasting impact of the Commonwealth Games will come down to the creation of long-term, accessible and inclusive opportunities for people to connect with their communities and get active – now and in the future. That’s why programmes like Beat the Street are vital for the legacy of the Games: it’s a chance to engage communities with fun and free physical activity, building healthy habits that can continue even when the Games have ended.

Notes to editors

About the National Lottery
• National Lottery players raise more than £30 million every week for good causes.
• Since The National Lottery’s first draw took place on 19 November 1994, more than £43 billion has been raised for good causes in the areas of arts, sport, heritage and community across the UK.
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About The National Lottery's investment into the Birmingham 2022 Commonwealth Games
• The Birmingham 2022 Commonwealth Games is a massive moment for the nation this year - an exciting chance to bring people together through sport and community activity.
• The National Lottery and Sport England are working together to maximise the impact of the Games, supporting the development of facilities for the event and leaving a lasting legacy that connects communities and encourages more people from all backgrounds to get active.
• As well as inspiring people and communities to get active, we want to work to keep them active. That is why The National Lottery is investing £3m into a Commonwealth Active Communities programme in the Black Country, Coventry, Birmingham and Solihull. This investment will put communities at the heart of local action, supporting people to move more on a daily basis where they live.
• The National Lottery is also investing £5.2m into the next generation of talent to help Team GB and ParalympicsGB, with a particular focus on talent from backgrounds that are historically under-represented, so that the sport sector and our national teams better reflect British society.
• A further £4m funding has been allocated to the School Games, supporting more children and young people getting active. This will engage and encourage more children to get involved in the School Games, offering a wider range of physical activity by providing extra resources for schools, as well as supporting the national finals to take place in 2022
• Another £1.5m to support and maximise digital opportunity within the sport sector to better connect clubs, programmes and leisure services to their local communities.
• Birmingham 2022 Festival is a six-month-long celebration that will spotlight creativity and culture in the West Midlands, showcasing to the world the rich and important stories and heritage that give this region its unique character. The festival has received a total of £6m from The National Lottery, with £3m from The National Lottery Heritage Fund and £3m from Arts Council England. This support, approximately half of the programme’s total funding requirement, will help to deliver over 300 brand-new creative works, invest in artists and create thousands of opportunities for local communities to participate. Through this work to bring together sports, heritage, and culture, Birmingham 2022 Festival aims to increase tourism and inward investment into the area.
• Young people across the West Midlands will be supported to access employment and volunteering opportunities, who otherwise might struggle to access these roles.
• The wide range of the National Lottery’s open grants programmes will provide opportunity for organisations and artists to put forward their own ideas for how they want to celebrate and build a legacy from the Games to maximise opportunities for community participation, training and volunteering, and cultural engagement.



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