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The popular physical activity game Beat the Street gets underway in Dudley borough next week

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People of all ages are invited to ditch the car and get active as Beat the Street Dudley gets underway across the borough from Wednesday 29 June to Wednesday 10 August. These dates coincide with the Commonwealth Games period, and are part of the celebration of the Games coming to the West Midlands.

Beat the Street is a free, interactive game that encourages people of all ages to incorporate physical activity into their daily lives by rewarding teams with points and prizes the further they walk, cycle and roll.

There are prizes for the teams that travel the furthest with vouchers for books and sports equipment. There is a total points leaderboard and an average leaderboard so opportunities for teams of all sizes to win.

Beeping and flashing contactless sensors called Beat Boxes will be placed on lampposts around the area for the duration of the six-week game. Primary school pupils will be provided with a player pack containing a map and a card for the child and an accompanying adult. The wider community can pick up a contactless card from a distribution point listed at www.beatthestreet.me/dudley

Players then travel between the Beat Boxes scoring points with their cards as they go. The further players travel, the more points they score for their community or school team. Each week is themed with different activities to help participants get the most out of their Beat the Street experience.

Beat the Street Dudley has been commissioned by Dudley Council and the Canal and River Trust.

Councillor Ian Bevan, cabinet member for public health and wellbeing, said

We are delighted to bring this innovative and compelling game to our borough and we can’t wait to see how far everyone is able to walk, run, cycle and scoot during the game.
It’s clear that now, more than ever, it is vitally important to ensure that we adopt healthy lifestyle habits around incorporating physical activity into our days and trying to travel in more active ways by walking or cycling

More information at www.beatthestreet.me/dudley and on social media at @BTSDudley

Tim Hollingsworth CEO of Sport England, said:

The lasting impact of the Commonwealth Games will come down to the creation of long-term, accessible and inclusive opportunities for people to connect with their communities and get active – now and in the future. That’s why programmes like Beat the Street are vital for the legacy of the Games: it’s a chance to engage communities with fun and free physical activity, building healthy habits that can continue even when the Games have ended.

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