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Legislation prohibits the sale of certain products to persons under certain ages. We enforce legislation that restricts the sale of goods that may be harmful to young persons, including;

  • cigarettes and tobacco products

  • fireworks

  • video recordings (DVDs, videos, games)

  • intoxicating substances

  • butane gas, fluid cigarette lighter refills

  • National Lottery

  • alcohol

  • liqueur chocolates

  • offensive weapons

  • spray paints

Laws related to underage sales exist to safeguard the health of young people and reduce community disorder.

Advice for retailers

Guidance for retailers on age restrictions and the relevant Legislation is available on the Business Companion website.

Report underage sales

If you know of a retailer selling age restricted products to people under the age of 18, you can report it to Trading Standards (using the contact details at the bottom of this web page).

Proof of age

You can apply for a proof of age card from the Citizencard website.

As part of the Proof of Age Standard Scheme, if you are a retailer you can request a free retail support pack to promote the No Id - No Sale campaign.

Contact Details

  • Name Trading Standards
  • Address People Directorate, 4 Ednam Road, Dudley, West Midlands DY1 1HL
  • Telephone Consumers 03454 040506 or Businesses 01384 817997
  • Out of Hours Telephone Out of Hours Telephone Citizens Advice Consumer Helpline: 03454 040506, Bogus Caller Hotline: 01384 812045