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Welcome to the marketing and communications section.

This section aims to help you with good practice and consistency as you communicate the successful work you do.

It includes a checklist of basic marketing tools, advice on advertising and contacting the press and tips on writing a marketing plan.

Communication is not just about telling people what will happen through a poster or a leaflet, it is about building relationships with your customers and ensuring your business is meeting their needs. A good relationship with your customers will ensure good word of mouth and positive recommendations.

The key thing to remember is that you do not need to be too ambitious. There may not be the money, the resources or the time to develop a huge programme of communication - and there will not necessarily always be the need.

Remember your basic aim is to keep people informed and involved.

A simple way - and free - way to begin your promotion is to contact the Family Information Service on 01384 81 4398 / 4399 or email

It is important that you tell the FIS of any vacancies you may have as they operate a helpline to parents looking for childcare and will notify callers of your vacancies.