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By law your dog needs to be microchipped by the time it’s 8 weeks old. The new law comes into effect from the 6th April 2016.
Local Authorities will be responsible for enforcing the law however Dudley Council will be taking the following staged approach.

  1. For three months after the 6th April the owner of any dog found without a microchip will receive a letter explaining the new laws on microchipping and instructing that their dog is microchipped without delay.

  2. Once the three month period has expired the owner of any dog found without a microchip will be given a legal notice requiring the owner to have their dog microchipped within 21 days. The owner will be required to provide proof that the dog has been microchipped and the registration details within the 21 days compliance period. Failure to comply with this notice will be an offence and subject to a fine of up to £500.

  3. Any stray dog taken to kennels used by Dudley Council will be microchipped before either being reunited with their owner or re-homed and an appropriate charge for this service will be made. After the expiry of the three month period anyone reclaiming a dog from kennels used by Dudley Council which had not been microchipped may be subject to a penalty charge.

For more information go to

Contact Details

  • Name Environmental Safety and Health
  • Address People Directorate, 3-5 St James's Road, Dudley, DY1 1HZ
  • Telephone 0300 555 2345