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Trading Standards Business Advice

Dudley Trading Standards has a responsibility to enforce a wide range of consumer legislation concerning fair trading, quality, quantity and safety. Working with our partners our aim is to protect the consumer, to encourage fair trading, and to provide advice and support to local businesses.

There are also many laws to protect customers from being treated unfairly. If you breach them, the penalties can be high and can even result in you losing your business. The Trading Standards Institute (TSI), which enforces many of these regulations, can help you stay within the law.

Many existing consumer laws - including most of the Trade Descriptions Act - have been replaced by the Consumer Protection from Unfair Trading Regulations 2008 since 26 May 2008. The new regulations ban traders in all sectors from engaging in unfair commercial (mainly marketing and selling) practices against consumers. The regulations also set out how commercial practices can be unfair by being misleading (by action or omission) or aggressive, and list 31 specific practices which are banned. The Business Protection from Misleading Marketing Regulations 2008 has replaced the Trade Descriptions Act insofar as that Act protects businesses.

Licences, Registrations and Permits

As a business you may require a licence, permit, notification or registration for certain activities. Our Licences, Registrations and Permits web page has help and advice for applicants for licences in the borough, including alcohol and entertainment licences under the Licensing Act 2003 and to help guide you through the licensing requirements of your business.

Whether you own a pub or food outlet, are a street trader, own an exotic animal or drive a private hire vehicle, you may need a licence or form of consent from the Council. Please refer to our Directory of Licences to see what applies.

Business Rates

You can find out about business rates together with request a rate relief application form, change the way you pay your business rates, tell us your new business address and view your Business Rates balance online.

Contact Us

If your business is based in the borough and you need advice on fair trading matters, please contact us.

Contact Details

  • Name Trading Standards
  • Address People Directorate, 4 Ednam Road, Dudley, West Midlands DY1 1HL
  • Telephone Consumers 03454 040506 or Businesses 01384 817997
  • Fax 01384 814455
  • Out of Hours Telephone Out of Hours Telephone Citizens Advice Consumer Helpline: 03454 040506, Bogus Caller Hotline: 01384 812045
  • Opening Hours Opening times 9am until 5pm Monday to Friday only