Travelwise is a travel awareness campaign which was launched by Hertfordshire County Council in December 1993. It was originally just a publicity campaign aimed at "generating acceptability for the need to change" in response to the problems that have been generated by the increase in traffic in recent years. It recognises that we must act now if we are not to end with many roads gridlocked for the greater part of every working day. It is not designed or meant to be an anti-car campaign, in fact it is pro car in that it encourages the most appropriate mode of travel so that when necessary travel by car can be easier and less polluting. The Travelwise campaign has continued to evolve over the years to encompass a number of different themes. Company Travelwise is one which is being adopted throughout the West Midlands by all local authorities.
Travel plans are about encouraging more sustainable transport modes, as well as considering if there is a real need for some journeys. They are not solely for Local Authorities, but are designed for business and other organisations. Dudley Council is using Company Travelwise to help promote the travel awareness message throughout the wider community.
Travel Plans are seen as an important mechanism in meeting the Council's sustainable transport policies and promoting the aims of the Borough's Community Plan, Unitary Development Plan and the Local Transport Plan.
By considering whether your travel choices in the normal course of your daily life could be more 'sustainable' enables you to play your part in addressing the problems of road traffic congestion, road safety and pollution.
For advice on Travelling to and in Dudley check out the following link Travel Dudley
There is a price to pay for the privilege of being able to leap into the car, switch on the radio and dependant on road conditions zoom off or crawl to your destination. The convenience and perceived time saving elements which keep us in the driving seat are slowly but surely being eroded by congestion. The Confederation of British Industry estimates that congestion costing the country anything up to £15billion per year - that's more on-costs for all of us.
Motorised road traffic is one of the greatest man-made contributors to carbon dioxide in the atmosphere and there is increasing evidence that a rise in levels of atmospheric carbon dioxide may be affecting the climate. Around the country the pollution emitted by road traffic makes life difficult for millions of asthma sufferers and others with respiratory illnesses.
So think about your journey before you leap into the car. Public transport may not be perfect , but the Government and transport providers are aware of this are working hard to improve matters. Government priority for funding now rests on schemes which integrate and improve transport systems. Slowly but surely, there is going to be less space for cars, public transport may even become faster than the car, as more and more investment is made in new bus and public transport infrastructure. Public transport will never be the answer for every journey, the car will still be needed, but more intelligent choice of travel mode, such as, walking and cycling for local journeys which will also benefit your health, could make the essential journeys you need to make by car quicker and more pleasant.
If we do nothing gridlock, air pollution and possible climate changes may be the legacy we leave for the next generation. Current forecasts predict that traffic will increase by a third over the next 20 years, if we do nothing. Everyone and every little helps, see what you can do, in the end we will all benefit.