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Dudley Borough Council collects, holds and uses a full range of information, including personal information about residents, people it provides services to, and other people such as carers. We do this so we can better understand what you need and how we can effectively meet these needs.


The Council is accountable to its communities and has a duty to the people who we hold information about. We follow strict and distinct rules and have controls in place on how your personal information is used. We must treat your information responsibly, keep it safe and secure, and use it correctly and proportionately.  This does include sharing the data you have provided when we are required to do this.

This document is a privacy notice.  It explains and is organised around the following aspects: 

  • how and why we use any information we collect about you  
  • how we may share your information  
  • how long we keep your information
  • your rights

Sharing Information - When Adult Social Care shares your information

How long Adult Social Care keeps your personal data

We keep your personal data for no longer than reasonably necessary and in line with our corporate data retention schedule. The corporate data retention schedule is a list of specific categories of records and how long they should be kept. We will stop using your data after we no longer have a legal reason to use your information, which may be when your services have ended.  You can request a copy of our retention periods for specified information by contacting our Corporate Information Governance Team via email:

Your information rights

If we are processing your personal information using your consent, you can withdraw your consent at any time. If you want to remove your consent, please contact

The law also gives you a number of rights to control what and how we use your personal and special category information. If you would like more information on your rights and the exemptions, please see:


Last reviewed 10/05/2023