Dudley Borough Council collects, holds and uses a full range of information, including personal information about residents, people it provides services to, and other people such as carers. We do this so we can better understand what you need and how we can effectively meet these needs. The Council is accountable to its communities and has a duty to the people who we hold information about. We follow strict and distinct rules and have controls in place on how your personal information is used. We must treat your information responsibly, keep it safe and secure, and use it correctly and proportionately. This does include sharing the data you have provided when we are required to do this. This document is a privacy notice. It explains and is organised around the following aspects: how and why we use any information we collect about you; how we may share your information; how long we keep your information; and your rights.